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Local Carolina Chevrolet Dealers Use Social Media to Start a Chain Reaction of Kindness

Birmingham, Ala. – A group of 27 North and South Carolina Chevrolet dealers join forces to give back to local neighborhoods and communities by partnering with national philanthropy, Rachel’s Challenge and North Carolina broadcast channel WCNC for a chance to win a just released 2012 Chevy Sonic. In support of Chevrolet’s 100th anniversary and launch of the new Chevy Sonic, North andSouth Carolina residents will have a chance to win one of three grand prizes by showcasing acts of kindness around their neighborhoods, schools and communities by uploading inspiring videos to a custom-built Rachel’s Challenge Facebook application.

“Rachel’s Challenge is an outstanding program with a demonstrated record of success and we wanted to do something big to show our support,” says Steve Moore, President of the Carolina Chevy Dealers. “Your Carolina Chevy dealers believe that this video contest will challenge student creativity in documenting acts of kindness and compassion that will motivate and inspire others to do the same in their communities.”

The Rachel’s Challenge Video Contest will live on Facebook delivering an easy way for residents to participate. The contest is divided into three rounds of challenges. Each round lasts for one month and focuses on acts of kindness in the neighborhood, school and community. Between the months of September and December, residents will inspire change by uploading their video of kindness to the Rachel’s Challenge Video Contest Facebook page. At the end of each month a winner will be chosen by Facebook fans and the Carolina Chevy Dealers board members. The winner of the first challenge will receive an iPad, second round winner will receive a cash prize of $5,000 and the final winner will receive an all-new 2012 Chevy Sonic.

“We are excited to be partnering with the group of Carolina Chevrolet dealers during these months to help bring awareness to an important cause,” said Tim Morrissey, President and General Manger of WCNC-TV.  “We know that social media is a very important part of everyone’s life today.  The Rachael’s Challenge Facebook contest is a wonderful way to inspire others to perform acts of humanity.”

The Carolina Chevrolet Dealers are business owners who support community events ranging from little league events to helping teens learn to drive. They are proud to represent one of America’s best-known and best-selling automotive brands, as well as one of the fastest growing brands in the world. Carolina Chevrolet Dealers association is comprised of 27 Chevrolet dealerships located throughout North and South Carolina.

The goal of Rachel’s Challenge is to replace bullying and violent behavior with kindness and compassion. Rachel Joy Scott was the first student killed at ColumbineHigh Schoolon April 20, 1999. Following this tragedy, friends shared stories of Rachel’s kind acts that made a difference in school. The Rachel’s Challenge team travels around the country to schools speaking to students from Kindergarten to 12th grade urging them to make a positive culture change, replacing bullying and violence with kindness and compassion.

The Rachel’s Challenge Video Contest begins August 25, for more information on Rachel’s Challenge Video Contest visit

About Intermark Group

Intermark Group is one of the South’s largest hybrid agencies, with a team comprised of highly creative, strategic and innovative people. A forward thinking company, Intermark strives to create memorable work, incorporating traditional aspects with leading-edge digital and social media features. Intermark Group provides clients top of the line work at an incredible value across all aspects of advertising, public relations, promotions, interactive, digital, social media and full-service film and video production services. With its corporate office in Birminghamand satellite offices in Houston, Nashvilleand Los Angeles, Intermark Group employs nearly 200 people. For more information or business inquiries please visit:


This holiday season Bell & Howard Chevrolet Cadillac knows that more and more families are in need. We want to reach out to all our family, friends and clients this year and ask them to stop by Bell & Howard Chevrolet Cadillac before December 20th to donate a toy for the Salvation Army toy drive. As thanks to you for your donation, once you drop off your toy donation you will be entered into a drawing for a Xbox 360 Console with Kinect! For more information please visit our Facebook page!

Bell & Howard Chevrolet Cadillac is the presenting sponsor for this year’s Mitchell Community College Endowment for Excellence event “Dancing with the Iredell Stars”. If you are a current fan of Bell & Howard Chevrolet Cadillac on Facebook or become a fan during the month of October you will be entered into a drawing for a chance to win a ticket to the event on the night of November 13th! The tickets are valued at $75 a piece and Bell & Howard Chevrolet Cadillac will be giving away 2 tickets to our lucky fans!

Take a look at the Stars for the night! Your ticket will be right up front so you won’t miss a single step! For more information about the event you can visit Mitchell Community College or Bell & Howard Chevrolet Cadillac on Facebook!

Bell & Howard Chevrolet Cadillac is happy to announce that for the entire month of October you can enter to win a 2011 Chevrolet Cruze! Stop by the dealership anytime this month and donate at least $1 to the Ronald McDonald House and you will be eligible to win this new Chevrolet model! Bell & Howard Chevrolet Cadillac is proud to partner with the Carolina Chevy Dealers and out of all the Chevrolet dealers in North and South Carolina there will be one lucky winner! For more details you can visit Bell & Howard Chevrolet Cadillac on Facebook.

Bell & Howard Chevrolet Donates More Than $3,300 in Cash and Sports Equipment to North Piedmont Babe Ruth

Bell & Howard Chevrolet, one of 26 Chevrolet dealers from the Charlotte area that partnered with local youth baseball leagues for the 2010 baseball season, raised nearly $85,800 in total donations from the dealership and private parties. In addition to monetary support, Bell & Howard Chevrolet provided North Piedmont Babe Ruth with equipment donations, an opportunity to raise (and keep) up to $10,000 through a unique fundraiser, and participation in a baseball clinic led by Ripken Baseball.

“Chevrolet has a long history with baseball and we’re glad we were able to bring that commitment to our youth leagues in Statesville where our customers and their families live, work, and play,” said Rhyne Scott for Bell & Howard Chevrolet. “The instructional clinic was the highlight of the season for many of the kids.  They had a blast – and, frankly, we did too.”

Bell & Howard Chevrolet partnered with the North Piedmont Babe Ruth because of their proximity to the dealership. Equipment donated by Bell & Howard Chevrolet included equipment bags, ball buckets, coach’s clipboards and t-shirts. In addition, the dealership  helped donate either a Chevy Malibu or a Chevy Equinox to be used as a fundraiser by the league. The winner of the fundraiser got to choose one of the two vehicles.

“We are delighted to be involved with the American tradition of youth baseball,” said Rhyne, of Bell & Howard Chevrolet. “Sponsoring North Piedmont Babe Ruth gave us the opportunity to illustrate our commitment to the youth and families in Statesville and we’re glad to have achieved such a positive outcome for the community.”

In 2010, more than 980 Chevrolet dealers participated in Chevy Youth Baseball and helped raise more than $3 million for youth baseball programs across the USA. Now in its fifth year, more than $11 million has been contributed to youth baseball in the communities where Chevrolet’s customers live, work, and play.

For more information about Chevy Youth Baseball, visit here.