Genna Price


Local Carolina Chevrolet Dealers Use Social Media to Start a Chain Reaction of Kindness

Birmingham, Ala. – A group of 27 North and South Carolina Chevrolet dealers join forces to give back to local neighborhoods and communities by partnering with national philanthropy, Rachel’s Challenge and North Carolina broadcast channel WCNC for a chance to win a just released 2012 Chevy Sonic. In support of Chevrolet’s 100th anniversary and launch of the new Chevy Sonic, North andSouth Carolina residents will have a chance to win one of three grand prizes by showcasing acts of kindness around their neighborhoods, schools and communities by uploading inspiring videos to a custom-built Rachel’s Challenge Facebook application.

“Rachel’s Challenge is an outstanding program with a demonstrated record of success and we wanted to do something big to show our support,” says Steve Moore, President of the Carolina Chevy Dealers. “Your Carolina Chevy dealers believe that this video contest will challenge student creativity in documenting acts of kindness and compassion that will motivate and inspire others to do the same in their communities.”

The Rachel’s Challenge Video Contest will live on Facebook delivering an easy way for residents to participate. The contest is divided into three rounds of challenges. Each round lasts for one month and focuses on acts of kindness in the neighborhood, school and community. Between the months of September and December, residents will inspire change by uploading their video of kindness to the Rachel’s Challenge Video Contest Facebook page. At the end of each month a winner will be chosen by Facebook fans and the Carolina Chevy Dealers board members. The winner of the first challenge will receive an iPad, second round winner will receive a cash prize of $5,000 and the final winner will receive an all-new 2012 Chevy Sonic.

“We are excited to be partnering with the group of Carolina Chevrolet dealers during these months to help bring awareness to an important cause,” said Tim Morrissey, President and General Manger of WCNC-TV.  “We know that social media is a very important part of everyone’s life today.  The Rachael’s Challenge Facebook contest is a wonderful way to inspire others to perform acts of humanity.”

The Carolina Chevrolet Dealers are business owners who support community events ranging from little league events to helping teens learn to drive. They are proud to represent one of America’s best-known and best-selling automotive brands, as well as one of the fastest growing brands in the world. Carolina Chevrolet Dealers association is comprised of 27 Chevrolet dealerships located throughout North and South Carolina.

The goal of Rachel’s Challenge is to replace bullying and violent behavior with kindness and compassion. Rachel Joy Scott was the first student killed at ColumbineHigh Schoolon April 20, 1999. Following this tragedy, friends shared stories of Rachel’s kind acts that made a difference in school. The Rachel’s Challenge team travels around the country to schools speaking to students from Kindergarten to 12th grade urging them to make a positive culture change, replacing bullying and violence with kindness and compassion.

The Rachel’s Challenge Video Contest begins August 25, for more information on Rachel’s Challenge Video Contest visit

About Intermark Group

Intermark Group is one of the South’s largest hybrid agencies, with a team comprised of highly creative, strategic and innovative people. A forward thinking company, Intermark strives to create memorable work, incorporating traditional aspects with leading-edge digital and social media features. Intermark Group provides clients top of the line work at an incredible value across all aspects of advertising, public relations, promotions, interactive, digital, social media and full-service film and video production services. With its corporate office in Birminghamand satellite offices in Houston, Nashvilleand Los Angeles, Intermark Group employs nearly 200 people. For more information or business inquiries please visit: